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Marketing, Design and Technology | CBRT January 2026

Marketing, Design and Technology — Adriel Rabello on adapting creative skills from Brazil to Canada's drone industry.

📅 2026-01-19 · 6:00 PM 📍 Platform Innovation Centre – East Annex, 407 9 Ave SE, Calgary, AB 🎙 Adriel Rabello
Marketing, Design and Technology | CBRT January 2026

To kick off 2026, Adriel explored the intersections of professional growth, cultural adaptation, and technical innovation — and how the skills built in Brazil translate directly into opportunity in Canada.

Key Themes

  • The Power of Adaptability: The “Brazilian capacity for adaptability” as a real-world advantage — from reading cultural cues to adapting communication styles.
  • Education as a Professional Bridge: How returning to school at SAIT opened unexpected doors through connections and scholarships.
  • Translating Technology for the Market: Acting as a “translator” between complex technical products and diverse industries.
  • Human-Centered Design: A three-step process — listen, create, deliver — to move from ideas to reality.
  • Networking without Intentions: The best connections are made when you’re genuinely interested in others’ stories.

About the speaker

Adriel Rabello

Marketing Specialist

Adriel Rabello journeyed from owning a creative agency in Brazil to working in Canada's drone industry at Aeryon/Area Analytics. His story demonstrates how Brazilian adaptability becomes a superpower in the Canadian market, and how returning to school at SAIT opened unexpected doors through connections and scholarships.

🤝

Not in tech? Come anyway!

And, like every CBRT event, the focus goes beyond the talk: networking is a central part of the evening. Come exchange experiences, meet other Brazilians, and strengthen our community in Calgary.

Networking runs on snacks.

We've got you covered. Light bites and drinks to keep the evening going.

Tags: marketing design career adaptability

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